FIRST – The development of acquaintances as an opportunity for service;
SECOND – High ethical standards in business and professions; the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian’s occupation as an opportunity to be of service to;
THIRD – The application of the ideal of service in each Rotarian’s personal, business and community life; and
FOURTH – The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.